The Texas BBQ Festival is a summer food event in San Antonio, Texas. The branding is inspired by the Texas Longhorn and the famous Alamo landmark. The colors used are red, white, and black, reminiscent of meat and BBQ.
Awards: Gold Student ADDY Award 2021 for Logo Design and Integrated Brand Identity Campaign, Best of Student: Best of Identity System ADDY 2021
Programs Used: Adobe Illustrator, Adobe Photoshop, Adobe XD


Texas BBQ Festival Logo


Texas BBQ Festival Wayfinding System






Texas BBQ Festival Merchandise


Texas BBQ Festival app